Suppose Redbus, a player in the small car market, is planning to launch its new range of hybrid cars. It decides to estimate the future demand for its new car before launching it in the market
If interviewing consumers is not practical, what alternative technique might it resort to?
When buyer interviewing is impractical, Redbus may ask its sales representatives to estimate the future sales or use expert opinions.
Business
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Why do some critics refer to GATT as the "General Agreement to Talk and Talk" and how does its successor, WTO, provide a better forum for trade agreements?
What will be an ideal response?
Business
The series of steps through which a marketer attempts to guide a consumer is called the ________
A) promotional mix B) marketing mix C) hierarchy of effects D) AIDA model E) push-pull model
Business