The series of steps through which a marketer attempts to guide a consumer is called the ________
A) promotional mix
B) marketing mix
C) hierarchy of effects
D) AIDA model
E) push-pull model
C
Business
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Which provision in the U.S. Constitution gives Congress the power to "lay and collect taxes?"
a. Article I section 8 b. 16th Amendment c. Commerce Clause d. Supremacy Clause
Business
We are the most likely to pay attention to a stimulus (object or words)
when the stimulus a. is subdued. b. is colorful. c. fits the needs of others. d. fits our needs.
Business