Alfred Schutz, originator of the concept of typifications, encouraged his students to
a) make better use of mass media
b) explore the mysteries of everyday experience
c) see the similarities in a broad range of cultural experiences
d) join social movements to achieve ideal values
b) explore the mysteries of everyday experience
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The belief foremost in cultivation analysis is that because we all share a common public message system (television), the ________ of reality occurs, moving individual and different people toward a shared, television-created understanding of how things are.
A. positioning B. mainstreaming C. resonance D. mean world
When using a visual aid, where should the speaker look?
A. facing the screen or visual aid B. in any direction, so long as you point at the visual aid when appropriate C. at the audience D. with their back to the audience