The belief foremost in cultivation analysis is that because we all share a common public message system (television), the ________ of reality occurs, moving individual and different people toward a shared, television-created understanding of how things are.

A. positioning
B. mainstreaming
C. resonance
D. mean world

Answer: B

Communication & Mass Media

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You should never try to get your audience's attention by

referring to yourself, the audience, or the occasion. Indicate whether the statement is true or false

Communication & Mass Media

Joseph, a professor of physics, is scheduled to give a lecture on thermal energy. He wants to define the term "Enthalpy" in the best possible way. Which of the following strategies will best serve his purpose?

A) ?Avoiding differentiating the term from similar terms B) ?Explaining the futuristic value of the term C) ?Explaining the term's use or function D) ?Avoiding using the term's synonyms and antonyms

Communication & Mass Media