Answer the following statement(s) true (T) or false (F)

1. The Research-first approach in public relations practice has been replaced by
engagement-first approach
2. Content amplification is considered one of several news roles in the public relations
workforce
3. Older models of PR did not include research
4. PESO is a model of public relations that is measurable.
5. Real-world models of PR are judged on ability to affect organizational profits

1. false
2. true
3. false
4. false
5. false

Communication & Mass Media

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A public relations vice president has an inherent conflict of interest between developing strategy and implementing it

Indicate whether this statement is true or false.

Communication & Mass Media

Affect displays can't consciously be controlled

a. true b. false

Communication & Mass Media