Answer the following statement(s) true (T) or false (F)
1. The Edelman Trust Barometer show an increase in the expectation that the business community will drive change and improvement in the quality of life for citizens.
2. Large companies have very different communications goals than small companies.
3. Marketing and communications have two fundamentally different purposes.
4. Managing media relations and defending your company’s reputation is easier with social media, because communications professionals have more control over the public message.
5. The recent developments in digital media have changed the fundamental relationship between the PR practitioner and the journalist.
1. TRUE
2. FALSE
3. TRUE
4. FALSE
5. FALSE
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The first newsroom was organized by
A) Edward Murrow. B) John Peter Zenger. C) James Gordon Bennett. D) Horace Greeley.
Persuasion is the act of convincing an audience, through verbal and nonverbal communication,
to adopt or change an attitude, belief, or value to take an action. Indicate whether the statement is true or false