To be effective, an analogy in an introduction should be simple and direct, so that listeners do not have

to figure out its meaning.

Indicate whether the statement is true or false

TRUE

Communication & Mass Media

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Foss' schema for evaluating visual imagery begins with which step?

a. Make sure the image is authentic and was not altered b. Checking to see whether the image rings true c. Assigning a function to the visual item d. Establishing the intent of the image

Communication & Mass Media

Increased interest or attention when deviations from expectations occur is known as

A. threat threshold B. speculation C. arousal D. violation valence

Communication & Mass Media