Which of the following costs incurred internally to create an intangible asset is generally expensed?

People in emerging countries today are becoming increasingly health conscious and are seeking healthy food choices. As a result, demand for health foods is rising steadily, creating an opportunity for marketers to exploit this ________ market

A) demographic B) business C) need D) geographic E) service

The descriptive research shows that effective managers are likely to:

A) experiment with innovative ideas and approaches B) get authorization from the boss before taking any action C) carefully study each possible option before acting D) get all the concerned parties to agree before taking action