A strategic technology development process estimates the time required for each step in a software development process

Manufacturers of Splenda, a low-calorie sugar substitute, wanted to arrange a focus group to find out its use in different markets. Open-ended questions were used in order to secure the unconscious attitudes and biases held by the subjects

This type of technique is known as: A) scaling technique. B) qualitative technique. C) projective technique. D) reactivity technique. E) MDS technique.

The new financial analyst does not like the payback approach (Table 10.3 ) and determines that the firm's required rate of return is 15 percent. Based on IRR, his recommendation would be to ________

A) accept both the projects B) accept Project A and reject Project B C) reject Project A and accept Project B D) reject both the projects