Manufacturers of Splenda, a low-calorie sugar substitute, wanted to arrange a focus group to find out its use in different markets. Open-ended questions were used in order to secure the unconscious attitudes and biases held by the subjects
This type of technique is known as:
A) scaling technique.
B) qualitative technique.
C) projective technique.
D) reactivity technique.
E) MDS technique.
C
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Which of the following best describes a data set?
A) the creation of a computer file that holds output of statistical analyses on all of the questionnaires deemed suitable for analysis B) identification of codes that pertain to the possible responses for each question on the questionnaire C) identification of all the variable names and code numbers associated with each possible response to each question making up the data set D) a matrix of numbers and other representations that include all of the relevant answers by all of the respondents in a survey E) none of the above
Which of the following does not increase repeatability?
A) parts standardization B) customization C) group technology D) flexible automation