A speech introduction that begins with, "Did you know that a light bulb has been invented that will last ten times as long as the ones we use today, but the government won't let it be marketed to the public?" is employing a device known as a(n) _____

a. startling fact
b. reference to a historical event
c. personal reference
d. illustration

a

Communication & Mass Media

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Kellogg's sued ________ for trademark infringement

a. Post cereal b. Quaker Oats c. Exxon d. Wal-Mart

Communication & Mass Media

The ______ of your body copy works like a lead in some ways.

A. opening lines B. closing elements C. main body copy D. headline

Communication & Mass Media