The ______ of your body copy works like a lead in some ways.
A. opening lines
B. closing elements
C. main body copy
D. headline
A. opening lines
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In public relations, the news release is
A) declining in popularity as a PR tactic. B) journalists' favorite source for news. C) the most commonly used public relations tactic. D) universally scorned by journalists. E) useful in all situations.
Robert used this scale question on his audience survey:
"Violent crime is one of the most serious issues in the United States today." Strongly agree ____ Somewhat agree ___ Undecided ___ Somewhat disagree___ Disagree ___ What does this kind of question allow Robert to do? A) Gain some understanding of why audience members feel as they do. B) Measure audience members' degree of commitment to their views. C) Determine the objectivity with which audience members operate. D) Anticipate the kinds of questions audience members might raise.