By cross listing and selling its shares on a foreign stock exchange, a firm typically tries to accomplish which of the following?

A) improve the liquidity of its existing shares
B) increase its share price
C) increase the firm's visibility
D) all of the above

Answer: D

Business

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The reluctance of U.S. manufacturers to produce small cars for smaller unit profits despite the growing preference of U.S. customers for small cars is a classic example of ________

A) marketing myopia B) vertical disintegration C) diseconomies of scale D) diseconomies of scope

Business

The drugstore chain CVS uses loyalty-card data to better understand what consumers purchase, the frequency of store visits, and other buying preferences, which is associated with which technology-enhanced company capability?

A) Companies can reach consumers quickly and efficiently via social media and mobile marketing, sending targeted ads, coupons, and information. B) Companies can improve purchasing, recruiting, and internal and external communications. C) Companies can improve cost efficiency. D) Companies can collect fuller and richer information about markets, customers, prospects, and competitors. E) Companies can use the Internet as a powerful sales channel.

Business