The puffery technique of making a claim based on a survey without providing enough detail to tell if the survey was any good is:
a. pseudo-survey
b. pseudo-claim
c. irrelevant comparison
d. juxtaposition
a. pseudo-survey
Communication & Mass Media
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Asking a respondent to discuss what they consider to be important is a
A. question of value B. question of policy C. question of process D. question of fact
Communication & Mass Media
When watching the network news, you are likely to see ads for laxatives, arthritis medicine, and denture adhesives. Which audience is the advertiser appealing to in these ads?
What will be an ideal response?
Communication & Mass Media