When watching the network news, you are likely to see ads for laxatives, arthritis medicine, and denture adhesives. Which audience is the advertiser appealing to in these ads?

Demographics and psychographics differ mainly because

A) demographics refer to factors including age, gender, and ethnicity. B) psychographic information is more difficult to gather. C) demographic information tends to be less reliable. D) psychographics are based on lifestyle, attitudes, beliefs and values. E) Both A and D.

At the individual personal identity level, individuals are concerned with

a. one's differences from other individuals. b. their group's differences from other groups. c. one's similarities with other individuals. d. their group's similarities with other groups.