In the United States, it is illegal for a manufacturer to offer different prices to competing wholesalers or retailers unless the difference is cost-justified
Indicate whether the statement is true or false
TRUE
Business
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All of the following are benefits of direct marketing for sellers EXCEPT ________.
A) efficiency in reaching markets B) price and program flexibility C) mass reach and frequency D) lower cost-per-contact E) efficiency in order processing
Business
_____________ takes place when the receiver interprets the meaning of the message.
A. Decoding B. Encoding C. Media buying D. Reach E. Noise
Business