Which of the following is INCORRECT?
a. Qualitative research tries to explain why people make specific program choices.
b. Determining audience size is the most important concern of ratings research
c. Program and audience research is critical for the financial health of media industries.
d. The goal of programmers is to reach the largest possible salable audience.
e. Programmer instinct is usually a better predictor of program success than research.
e
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A speech in which you try to convince your audience that smoking during pregnancy leads to complications at birth might BEST be organized into this pattern
A) cause-effect/effect-cause B) spatial C) topical D) temporal
One’s Need for Cognition is his or her:
a. ability to consider persuasive arguments b. tendency to engage in and enjoy thinking c. the level at which one can best process information d. need for a specific strength of argument