One’s Need for Cognition is his or her:

a. ability to consider persuasive arguments
b. tendency to engage in and enjoy thinking
c. the level at which one can best process information
d. need for a specific strength of argument

b. tendency to engage in and enjoy thinking

Communication & Mass Media

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Audience demographics deal with the knowledge of the audience

Indicate whether the statement is true or false

Communication & Mass Media

According to your book, in order to improve our listening we must concentrate on the other

person as a communicator and as a human being. What does this mean, and why do they make this suggestion? What will be an ideal response?

Communication & Mass Media