When a company succeeds in creating more value for customers than its competitors do, that company is said to enjoy competitive advantage

________ takes place when an outside party pays for losses that occur.

a. Hold Harmless b. Risk Retention c. Risk Transfer d. Risk Adverse

Payment received in return for the continuing rights granted by the franchise agreement and for providing such services as management training, advertising and promotion, legal assistance, and other support.

(a) continuing franchise fees (b) initial franchise fee (c) transaction price (d) assurance-type warranty