Which part of an indirect format message serves as a transition to the purpose of the message?
A) The apology
B) The news
C) The reasons for the news
D) The buffer
E) The explanation of company policy
Answer: D
Explanation: D) An effective buffer serves as a transition to the next part of your message, in which you build up the explanations and information that will culminate in your negative news.
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A firm's marketing mix is intended to bring about a mutually satisfying exchange relationship with a market
Indicate whether the statement is true or false a. True b. False
Which of the following statements about the services provided by retailers is true?
A) Discount stores are full-service retailers. B) Convenience stores are unlikely to be full-service retailers. C) Superstores are typically full-service retailers. D) Walmart, Target, and Kohls are all examples of self-service retailers. E) Only a few stores are actually classified as full-service retailers.