Briefly describe four benefits that a strong brand can provide for a company
What will be an ideal response?
Answers will vary but may include the following: A strong brand can give a company the ability to command a higher price for its product and provide higher profit margins. A strong brand can also help ensure the company's long-term financial strength. Customers will have a higher perceived quality of the brand, and the company is likely to win a greater market share. A company may also be able to create more successful brand extensions.
You might also like to view...
It is most accurate to say that when customers purchase products they act on ________ as they judge values and costs
A) objective value B) perceived value C) customer lifetime value D) company image E) society's interests
________ results in smaller and less complex systems that are easier to understand than larger, complicated systems
A) Cohesion B) Compaction C) Modularity D) Chopping E) Reduction