It is most accurate to say that when customers purchase products they act on ________ as they judge values and costs

When trying to determine which research design is best to choose, it is best to begin with exploratory research if the objective of the research is to ________

A) test hypotheses B) conduct an annual customer satisfaction survey C) define the problem more precisely D) quantify the relative salience of social causes that businesses should be concerned about

Which of the following best explains the parol evidence rule?

A) A court will accept evidence of any oral statement that changes or contradicts the terms of a written contract. B) A court will not accept evidence of any oral statement that changes or contradicts the terms of a written contract. C) A court will examine an oral statement made concerning the contract and decide which part to believe. D) A court will examine a statement made in negotiating the contract in determining misrepresentation. E) A court will only accept an oral statement as evidence if there are circumstantial guarantees of its trustworthiness.