To present major points and supporting detail in the most logical and effective way,
A) use a direct format for the communication.
B) include meaningful visual aids for each main idea.
C) treat complex messages as a series of smaller messages.
D) incorporate storytelling.
E) create an outline for key points.
Answer: E
Explanation: E) Get into the habit of creating outlines when you're preparing business messages. You'll save time, get better results, and do a better job of navigating through complicated business situations.
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When Banquet made its chicken patties 20 percent larger to provide greater value to the consumer, it was not trying to reach a new target market. What has Banquet created?
a. an addition to an existing product line b. a discontinuous innovation c. an improved product d. a repositioned product
Because marketing research budgets in industrial companies are usually lower than consumer product companies, industrial companies tend to use:
A) primary data. B) secondary data. C) observational research data. D) phenomenological research data.