Juanita is a new college graduate involved in the job search process. What advice will you give her concerning the physical appearance of résumés and accompanying application letters she will mail to potential employers?
a. Color and type of paper can vary between the two documents.
b. A one-page format is typically recommended for both documents.
c. Most employers will overlook slight errors in punctuation, but spelling should be perfect.
d. All of the above
B
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The goal of positioning is to ________
A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly influence the firms' strategy E) help the firm anticipate what the actions of its competitors will be
A significant percentage of wealth held by those over 65 is in the form of home equity
Indicate whether the statement is true or false.