Describe the exit strategies available to the founder of the small business; if he/she wants to sell the company to insiders, and if he/she is willing to sell it to outsiders
What will be an ideal response?
Answer: Family business owners wanting to step down from their companies can sell to outsiders, sell to insiders, or transfer ownership to the next generation of family members. Common tools for selling to insiders (employees or managers) include sale for cash plus a note, leveraged buyouts (LBOs), and employee stock ownership plans (ESOPs). Transferring ownership to the next generation of family members requires a business owner to develop a sound management succession plan.
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__________involves determining the recognized need, buying power, and receptivity and accessibility of a sales prospect
Fill in the blanks with correct word.
OXO's Universal Design approach focuses on what various segments have in common, rather than the unique needs of each segment. What market targeting strategy is this?
A. Niche marketing B. Differentiated marketing C. Micromarketing D. Undifferentiated marketing