Which of the following is a concern for marketing managers when price is used as a cost-recovery mechanism?
A) a mismatch between price and customers' perceptions of value
B) ignoring market segmentation
C) independence against competitors' prices
D) implementation of development costs
A
Business
You might also like to view...
Which of the following is present in the GATS Framework Agreement?
A. the terms, limitations, and conditions that can be placed on market access B. the sectoral annexes that deal with issues unique to particular economic sectors C. the list of service sectors that members are willing to open to the markets D. the general obligations and disciplines to be followed by member states
Business
If standards are lax, cost variances will tend to be unfavorable
Indicate whether the statement is true or false
Business