Which of the following characteristics of a new product is typically altered and tested prior to launch?

Forecasting is often based on previous sales figures

Indicate whether the statement is true or false

Which of the following would NOT be considered a valid criticism of Herzberg's two-factor theory?

a. Data have not been provided that support a clear separation of hygiene and motivator factors. b. There is an absence of individual differences in the theory. c. Extrinsic factors may be more important in determining satisfaction or dissatisfaction on the job. d. Most of the supporting data for the model has come from Herzberg's students using the critical incident technique.