Which of the following would NOT be considered a valid criticism of Herzberg's two-factor theory?
a. Data have not been provided that support a clear separation of hygiene and motivator factors.
b. There is an absence of individual differences in the theory.
c. Extrinsic factors may be more important in determining satisfaction or dissatisfaction on the job.
d. Most of the supporting data for the model has come from Herzberg's students using the critical incident technique.
C
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A marketer is interested in segmenting a business market on ________ if the marketer's variables are loyalty and attitudes toward risk
A) situational factors B) purchasing approaches C) personal characteristics D) operating variables E) demographic variables
In most situations, the involvement of technical experts on a sales team lengthens the selling cycle
Indicate whether the statement is true or false