A marketer is interested in segmenting a business market on ________ if the marketer's variables are loyalty and attitudes toward risk

A) situational factors
B) purchasing approaches
C) personal characteristics
D) operating variables
E) demographic variables

C

Business

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Which of the following actions would result in the elimination of uncontrollable returns of products in the short run?

A) improved handling B) better packaging C) improved transportation D) proper storage E) cannot be eliminated

Business

The use of prototype stores is commonly associated with _____

a. fast-food outlets b. no form of retailing c. independent retailers d. branches of department stores

Business