An integrated marketing communications program should be viewed as an overall organizational process rather than a marketing plan or marketing function

Indicate whether the statement is true or false

TRUE

Business

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Which of the following is NOT one of the advantages of geographic sales organization?

A. Lower cost B. Fewer managerial levels C. Reduced customer confusion D. Specialization of labor E. Greater customer responsibility

Business

Marketers typically limit their market segmentation analysis to a single variable in order to simplify the process

Indicate whether the statement is true or false

Business