An integrated marketing communications program should be viewed as an overall organizational process rather than a marketing plan or marketing function
Indicate whether the statement is true or false
TRUE
Business
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Which of the following is NOT one of the advantages of geographic sales organization?
A. Lower cost B. Fewer managerial levels C. Reduced customer confusion D. Specialization of labor E. Greater customer responsibility
Business
Marketers typically limit their market segmentation analysis to a single variable in order to simplify the process
Indicate whether the statement is true or false
Business