The most current interpretation of the Whorf Hypothesis claims that language reflects cultural models of the world, which in turn influence how the speakers of a language come to think, act, and behave

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True

Communication & Mass Media

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The communicator's frame of reference plays an important role when we encode messages, but it is not active when we decode messages

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Communication & Mass Media

Elaboration valence refers to:

a. the positive or negative nature of issue-relevant thoughts b. the continuum of elaboration from high to low c. the degree to which one engages in issue-relevant thoughts d. the degree to which one agrees with the speaker

Communication & Mass Media