The spiral of silence theory suggests that ________
A) communications that work well depend on silence and nonparticipation of a huge, silent majority
B) people seek out messages that are consonant to their own attitudes and avoid messages that are dissonant to their own attitudes
C) public relations comes into play in the encoding and decoding stage of the communications process
D) ideas evolve gradually to the public at large by moving in concentric circles from great thinkers to the politically inactive
A
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The ______________ stage in the communication model provides opportunity for two-way communication through which the receiver can communicate reactions back to the sender.
A. Sender B. Receiver C. Noise D. Feedback E. Media
Hannah Adams is a senior sales manager in Elmo Corp, a rapidly growing company manufacturing personal computers and printers
In order to handle sales effectively, Hannah insists on using the services of different groups of people from different departments within the company such as the sales, marketing, technical support, and finance departments. In this instance, Hannah makes use of ________. A) team selling B) competitive marketing intelligence C) hybrid selling D) occasion segmentation E) sales force automation systems