Hannah Adams is a senior sales manager in Elmo Corp, a rapidly growing company manufacturing personal computers and printers
In order to handle sales effectively, Hannah insists on using the services of different groups of people from different departments within the company such as the sales, marketing, technical support, and finance departments. In this instance, Hannah makes use of ________.
A) team selling
B) competitive marketing intelligence
C) hybrid selling
D) occasion segmentation
E) sales force automation systems
A
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Indicate whether the statement is true or false
Stew Leonard, the owner of a highly successful regional supermarket chain, reacts adversely to losing a single customer sale
He feels that this amounts to losing the entire stream of future purchases that a customer is likely to make if he continues to live in the store's area. Stew Leonard's concern is an illustration of which of the following? A) a sales orientation B) a social responsibility orientation C) utility D) customer lifetime value E) a production orientation