Both the United States and Peru have signed the CISG. Quastrar, a U.S. company, is negotiating a contract involving the sale of goods to Hola, Inc, a Peruvian company. By law, the contract will be governed by the CISG

In the future, marketers should use the Internet more, improve the sales automation system, apply market automation to routine decisions, and develop formal marketing decision models and marketing dashboards

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Dual extension method extends the same home-market product and marketing promotion into target markets

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