Which of the following measures the number of different target consumers who are exposed to a commercial at least once?

a. cost per contact
b. reach
c. noise level
d. frequency

Ans: b. reach

Business

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What type of will is handwritten by the testator?

a. Formal b. Holographic c. Nuncupative d. Statutory will

Business

According to the Keown book, 50 percent of U.S. households have no life insurance coverage

Indicate whether this statement is true or false.

Business