According to the Keown book, 50 percent of U.S. households have no life insurance coverage

Given the non-linear nature of marketing research, it is not a very systematic process.

a. true b. false

Outlets that pick up an MPR story bring the story to the marketer's audience and

A) earn commissions for increasing product sales. B) create advertising messages to build product awareness. C) conduct audits of the resulting buzz. D) influence the message by the way they report the story. E) offer promotional incentives so audiences are more likely to buy a mentioned product.