_______ can be thought of as a management system which seeks to assimilate the concept of quality improvement across the entire organization.

Personal influence in marketing communications carries great weight when the ________

A) product being marketed is a convenience item B) purchase of the product is considered to be safe and risk-free C) product suggests something about the user's status or taste D) product being marketed is purchased on a frequent basis E) product or service in questions is used without being recommended by others

________ represent choices the decision maker can control

Fill in the blanks with correct word