Uncle Jim's is a brand of ready-to-eat snacks that is widely distributed in supermarkets and stores across the country. The marketing team has recently suggested that the company adopt database marketing so that it can better target its customers
Should Uncle Jim's create a database? Give reasons for your answer.
Student answers may vary.
Uncle Jim's may not profit from creating a database because the unit sale of the products it sells is very small; the cost of gathering information will be high because the product is widely distributed; and there is no direct contact between the seller and ultimate buyer.
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Reciprocity is an industrial buying practice in which ______.
sellers make deliberate efforts to build relationships with their suppliers to encourage improvement in their products two organizations agree to purchase each other's products two or more parties participating in the buying decision process a buyer agrees to a larger order in exchange for a quantity discount
In the context of the proposal, which of the following terms refers to the items you are agreeing to provide to the audience?
A) References B) Appendices C) Competitive advantages D) Deliverables E) Schemes