In hopes of encouraging children to wash dishes, Squishy Sponge Company has come up with the idea of making animal-shaped sponges sized to a child's hand
The product idea has been screened, and the product analysis has been conducted. What does the company have left to do? (Assume the product is successful at each stage.)
What will be an ideal response?
Answer: The company has to produce prototypes of the various shapes. Then the company has to test market the product; that is, the company has to introduce the product in limited form to selected geographical markets to test consumers' reactions. Finally, the company has to begin full-scale production and marketing of the product.
Explanation: The first three stages in developing the new product have already been done. The last three stages are left. The company has to produce prototypes of the various shapes. Then the company has to test market the product; that is, the company has to introduce the product in limited form to selected geographical markets to test consumers' reactions. Finally, the company has to begin full-scale production and marketing of the product.
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