How has e-business contributed to lower prices?
What will be an ideal response?
Answer: Doing business online can lower the cost of making products available to buyers for example, by avoiding the added costs of wholesalers and retailers. Comparison shopping is easier online, so consumers can find the best price. Customers also may join together online for greater purchasing power. When pricing for Internet sales, marketers must consider different kinds of costs and different forms of consumer awareness. Many e-businesses reduce both costs and prices because of the Internet's unique marketing capabilities.
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A crisis management plan should
A) define operational procedures and outline communication tasks and responsibilities. B) make provisions for concealing operational issues from the news media. C) avoid limitations on who is authorized to speak on behalf of the company. D) never include contact information for key executives and personnel. E) be developed immediately after a crisis has occurred.
A ________ shows graphically how two variables are related
A) trend analysis B) ratio analysis C) scatter plot D) correlation analysis