Consumer research indicates that
a. national or global issues are more important to companies than local issues
b. Cause-related marketing has no effect on the social issue being addressed, but does make money for the sponsoring corporation
c. people would not pay more for a product or service that supports an important cause
d. people would pay more for a product or service that supports an important cause
e. nonprofits who work with corporations are more often seen as not in need of support from fundraising
D
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As a developmental salesperson, Allen:
A. Sells for a company that organizes its products around its products B. Sells for a company that organizes its products around selling functions C. Sells for a company that has a limited product line of non-technical products D. Uses a telemarketer to locate sales leads E. Is a salesperson for a manufacturers' representative
Webmax Inc produced and marketed cameras. After considerable research and development, they developed a new digital camera that had an array of new features. Webmax was so sure about the new offering that they even reduced their marketing budget
What sort of orientation does Webmax have toward the marketplace? A) production orientation B) product orientation C) selling orientation D) marketing orientation E) holistic marketing orientation