Which of the following is not identified by Porter as one of the possible types of barriers to entry in an industry?
A) loose bricks
B) switching costs
C) economies of scale
D) product differentiation
E) access to distribution channels
A
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Hundreds of small companies such as Martin-Logan and Mark Levinson compete in the high-end audiophile segment of the consumer electronics industry
If analyzed in terms of Porter's generic strategies framework, such companies might be said to be pursuing competitive advantage via: A) cost leadership. B) differentiation. C) cost focus. D) focused differentiation. E) consumer differentiation.
You are enjoying a piece of carrot cake as a dessert at the end of a delicious meal in a famous restaurant. As you are about to eat a piece of the cake, you see a human hair mixed among the cake ingredients
Suddenly your opinion of this famous restaurant and your entire meal changes to the point that you say you will never return to this establishment again. How could finding this hair in your piece of carrot cake be addressed by the restaurant through the critical incident technique?