Hundreds of small companies such as Martin-Logan and Mark Levinson compete in the high-end audiophile segment of the consumer electronics industry
If analyzed in terms of Porter's generic strategies framework, such companies might be said to be pursuing competitive advantage via:
A) cost leadership.
B) differentiation.
C) cost focus.
D) focused differentiation.
E) consumer differentiation.
D
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Raye stopped at a convenience store to buy milk. While he was paying for his milk, he noticed a fresh doughnut display and bought two glazed doughnuts. In this example, what are the doughnuts?
a. specialty products b. business products c. unsought products d. convenience products
The primary disadvantage of product placements within online video games is it will become static and the players will no longer notice it. To combat this problem, a company called Massive developed technology:
A) that allows players to choose the ad they want to see B) that allows players to interact with the ad during the game C) that allows players to use sponsored downloads, such as a particular brand of car in a racing game D) to change ads in the online game in real time as individuals play or each time they play