The practice of designing Web pages so that they rank high in relevance when users search with certain keywords is called:

a. targeting
b. positioning
c. acquisition
d. search engine optimization
e. none of the above

d

Business

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The marketing research process includes four steps. The final step of this process is ________.

A. defining your problem B. developing a plan to collect data C. collecting and analyzing data D. interpreting and reporting your findings

Business

The owner of cumulative preferred stock has the right to

A. Convert preferred stock into common stock. B. A residual share in dividends after a fixed dividend has been paid to both common and preferred shareholders. C. The carryover of fixed dividends to subsequent periods from years in which they were not paid. D. Receive the par value of their shares but not unpaid dividends before common shareholders receive anything in liquidation.

Business