Which of the following best explains the goal of neuromarketers?
A) using subliminal messages to influence consumer decisions
B) collecting data about responses to advertising and products by scanning consumers' brains
C) observing and tracking consumer behavior on the Internet
D) designing marketing research experiments using the Internet
E) analyzing data from various sources to answer complex "what if" questions
B
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Once you ascertain the customer's problem, you should move on to your solution rather than summarizing the problem since offering a summary will be redundant and will bore the customer
a. true b. false
The NPV of a project with an initial investment of $1,000 that provides after-tax operating cash flows of $300 per year for four years where the firm's cost of capital is 15 percent is $856.49
Indicate whether the statement is true or false