Friends or coworkers who always "give in" as a way to solve a problem are described as adopting the "friendly helper" conflict style

Kaplan Corp. is evaluating the purchase of a small firm, Pahl Inc., which manufactures ornamental gadgets, products involving advanced technology. These products are expected to revolutionize the home construction industry. Pahl has only a minor share of this growing market, but the market is expected to grow rapidly. In which of the following categories of business in the BCG matrix would this firm be placed?

A. cash cows B. stars C. spinoffs D. question marks E. dogs

Some people want healthy cereal that will help them lose weight or possibly prevent certain kinds of cancer. Some want presweetened cereal. Some want fruits and nuts in their cereal. Some people want whole wheat cereal while others want rice cereal

There are some who like hot cereal and others who like to eat their cereal right out of the box. The diversity of consumers for cereal is an example of ________. A) market aggregation B) market similitude C) economic aggregation D) disintermediation E) market fragmentation