What percentage of online credit card purchases are fraudulent in Internet retailing?

a. 3 percent
b. 6 percent
c. 11 percent
d. 14 percent

C

Business

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Under which promotional mix strategy does the producer direct its marketing activities toward channel members to induce them to carry the product and promote it to final consumers?

A) pull strategy B) blitz strategy C) push strategy D) buzz strategy E) pulse strategy

Business

Available infrastructure, skill needs and response time mostly affect which of the four Global Network Design Decisions?

A) Phase I - Supply Chain Strategy B) Phase II - Regional Facility Configuration C) Phase III - Desirable Sites D) Phase IV - Location Choices

Business