The vast array of products that consumers buy can be classified on the basis of shopping habits and are broken down into four main areas. List these four main classifications of consumer goods and explain what elements are included within
What will be an ideal response?
The four main areas are: (1 ) Convenience goods are bought frequently, immediately, and with a minimum of effort; (2 ) shopping goods are goods that the consumer characteristically compares on such bases as suitability, quality, price, and style; (3 ) specialty goods have unique characteristics or brand identification for which a sufficient number of buyers are willing to make a special purchasing effort; and (4 ) unsought goods are those goods that the consumer does not know about or does not normally think of buying.
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In making the decision to use a symmetric or non-symmetric scale, a good rule of thumb is to:
A) use neither B) use the symmetric scale unless the researcher is confident respondents will only use one side of the scale C) use the non-symmetric scale unless the researcher is confident that respondents will use both sides of the scale D) always use both to be certain that the respondent has a choice of how to best express his or her attitude E) none of the above
The more diverse the firm's global supply chain, the lesser the cost of logistics
Indicate whether the statement is true or false