In making the decision to use a symmetric or non-symmetric scale, a good rule of thumb is to:

A) use neither
B) use the symmetric scale unless the researcher is confident respondents will only use one side of the scale
C) use the non-symmetric scale unless the researcher is confident that respondents will use both sides of the scale
D) always use both to be certain that the respondent has a choice of how to best express his or her attitude
E) none of the above

B

Business

You might also like to view...

When evaluating material you've gathered for a report, you should

A) assume that any information taken from a webpage will be credible and reliable. B) throw out any information published by an organization that might be biased. C) check the material for currency. D) ignore government documents. E) assume blogs are objective sources.

Business

The primary current source of generally accepted accounting principles for governmental operations is the

a. Financial Accounting Standards Board. b. Securities and Exchange Commission. c. Governmental Accounting Standards Board. d. Government Accounting Office.

Business