The management decision problem is action oriented

Consumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the ________

A) actual self-concept B) ideal self-concept C) others' self-concept D) prohibitive self-concept E) suggestive self-concept

Which of the following situations is best suited for the use of social media and digital marketing

techniques as a promotional tool? A) situations requiring a boost in sales in the short term B) situations in which information must be timely C) situations involving high involvement products and services D) situations involving expensive complex products